On July 9, 2010, J-Live Entertainment welcomed Bruno Mars to the Kings Fair in Hanford, CA. The event which was supposed to be headlined by Travie Mccoy was almost cancelled. When Mccoy cancelled, Joey Perez, Founder & CEO of J-Live Entertainment was offered up and coming artist Bruno Mars by MTABooking. Perez accepted the offer and Bruno Mars put on an amazing show. That night many said, “That Mars guy is going to be a huge star!” And the rest is history.