MTA, a premier talent booking and entertainment agency renowned for connecting top-tier artists with audiences worldwide was created in 2002. Evolving from its roots in Atlanta, MTA has grown into a global powerhouse in the music and entertainment industries, delivering unforgettable experiences through concerts, festivals, and event productions.
MTA’s origins trace back to the creation of Multi Entertainment, a full-service promotional company that revolutionized post-concert events for artists such as Cee-Lo, Jadakiss, 112, Jagged Edge, and Nas. Building on the success of Multi Entertainment, MTA was established with a mission to expand the scope of talent booking and elevate the entertainment experience.
In 2010, MTA entered a joint venture with WorldStarHipHop.com, creating World Star Agency, a full-service advertising and talent agency specializing in artist management, tour planning, and endorsement deals. Following the venture’s conclusion in 2017, MTA re-emerged as an independent brand, reaffirming its commitment to innovation and excellence in entertainment.
Throughout its history, MTA has collaborated with an impressive list of artists, organizing landmark events with names like Future, Mary J. Blige, Maxwell, LL Cool J, Outkast, 50 Cent, Lil Wayne & many more. From local markets to international arenas, the agency has consistently demonstrated its ability to deliver high-quality productions tailored to diverse audiences.
In November 2024, MTA launched its international arm, MTA International Sports & Entertainment, O.E., headquartered in Athens, Greece. This new division focuses on producing high-profile sporting events, exhibitions, concerts, and festivals across Europe. With this expansion, MTA aims to bring its expertise in event production and talent booking to a global stage, fostering unforgettable experiences for audiences in new regions.
MTA is more than an agency—it is a bridge between talent and opportunity. With over two decades of experience, a vast network of industry connections, and a track record of producing iconic events, MTA remains at the forefront of the entertainment industry. The company’s services include:
- Talent Booking: Specializing in negotiating the best deals and providing a reliable avenue to secure artist for events.
- Event Production: From concept to execution, MTA delivers seamless entertainment experiences for its investors and clients .
- Tour Management: Creating successful tours in domestic and international markets introducing artist to sunstantial touring revenue.
- Brand Partnerships: Connecting artists with sponsorship and endorsement opportunities with brands globally.
As it continues to grow, MTA remains dedicated to setting new standards in the entertainment industry. With the launch of MTA International Sports & Entertainment, the company is poised to redefine the possibilities of live events in Europe and beyond, creating a legacy that inspires future generations of talent and fans alike.